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Think Bigger, a five-year regional strategic plan, was developed through stakeholder input, focused research and the guidance of a planning committee comprised of business and civic leaders. It’s aggressive, it’s bold and it sets out to achieve ambitious milestones the region must attain in order to compete and prosper.

While the Baton Rouge Area has achieved much in the last decade, it is time to raise the proverbial bar and set higher expectations for the Baton Rouge Area. It’s time to Think Bigger.

BRAC’s third five-year strategic plan, the Think Bigger campaign identifies specific objectives and action items to address the four goals and to create accountability to BRAC’s investors and the broader community:

Grow & diversify the Baton Rouge Area economy

  • Align and deepen BRAC’s targeted business retention, attraction and small business approaches
  • Promote major assets for diversification and competitiveness
  • Accelerate entrepreneurship, high-growth firms and business innovation
  • Continually enhance the region’s business climate

Cultivate the region’s talent

  • Expand STEM learning and partnerships in PK-12 public education
  • Align regional workforce development systems to meet business needs
  • Attract and retain top talent that supports targeted business sectors
  • Promote the business case for diversity and inclusion

Transform the Baton Rouge Area’s quality of life

  • Act as a change agent on major initiatives and policy reforms that enhance quality of life and economic growth
  • Champion swift transportation and traffic solutions
  • Improve access to high quality school choices for all families in the Baton Rouge Area
  • Advocate for transformational quality of place initiatives

Elevate the region’s external image

  • Articulate the Baton Rouge Area’s value to businesses and talent
  • Execute a sustained media relations strategy
  • Advance formal super-regional efforts

Think Bigger has many investors and continues to grow. Become a campaign investor today.

The vision for the strategic plan is outlined in the Think Bigger prospectus and progress on its initiatives and programs is reported in the quarterly publication, Catalyst .