CREATIVE CAPITAL OF THE SOUTH
The nine-parish Baton Rouge area is the Creative Capital of the South because we are a place that celebrates innovation, research and development, entrepreneurship, arts, and culture … the creative capital that makes the region great. We understand, embrace, and nurture creativity, which gives residents here an excellent quality of life. We push the boundaries of what creativity is. We are not just the state capital. We are a center for human capital, social capital, intellectual capital, and venture capital. But we just do not talk about being creative, we live it every day.