564 Laurel Street has been the home of BRAC for over 50 years. The location has become part of the organization’s identity. Given this, it’s critical that the space match the mission. And, with the assistance of prominent leaders like you, it will become the new Center for Economic Development.

Our area—and its future—demands an iconic, modern business center located in the heart of downtown. A hub where entrepreneurs from the private sector can gather to determine growth plans and new innovations. A center where visionaries can meet to brainstorm, problem solve and chart new directions for business in the region. The time has come for a building that will be instrumental in driving our economic development efforts today and for tomorrow.

See the new space

Equally as important as the location of the building is what’s inside. The Center for Economic Development will be an extensive resource of valuable small business and entrepreneurship services. This includes expansive meeting rooms, high-tech presentation spaces, and access to vital training programs and workshops from entrepreneurship and business organizations such as LSU, Southern University, Nexus-LA, PTAC, SCORE and the Louisiana Small Business Development Center.

Naming opportunities

Signature buildings such as The Center for Economic Development offer rare opportunities to honor the legacy of a company, family, or business icon or to link your business brand with the Baton Rouge Area business community. You have a unique opportunity to be part of this historic initiative and forever connect the name of your family, business or organization with an anchor of the Capital Region business community.

Through the various naming rights opportunities that are available, you will be able to showcase your commitment to this exciting new direction for business in the Capital Region and reach many of our area’s most prominent residents.

For more information on naming opportunities, contact Alexandra Bautsch Grunewald at allee@thebautschgroup.com or 225-933-8124.

Naming opportunities include:

BUILDING: The ‘Smith’ Center for Economic Development
  • ‘Smith’ Center for Economic Development as the exterior sign, one of the last remaining downtown office addresses to name
  • Building branded as the ‘Smith’ Center – Organizational letterhead, press releases, presentations, regional news refers to “BRAC at the ‘Smith’ Center”
  • Bust or family portrait and personal and business story displayed in the space
  • High-quality video history of person/family displayed in the space
  • Permanent online interactive history of the ‘Smith’ legacy to Baton Rouge, their business, Louisiana, BRAC, and/or economic development
  • Designee on the BRAC Board and Executive Committee
  • Office space in downtown – one available office for reservation when needed
COURTYARD: The ‘Smith’ Courtyard
  • The ‘Smith’ Courtyard is the outdoor space that provides a secondary entrance to the BRAC Board Room. This semi-covered space will also serve as an outdoor event venue, a location for outdoor meetings, and a break area for staff
  • Name recognition on the courtyard
BOARD ROOM: The ‘Smith’ Board Room (no longer available)
  • The ‘Smith’ Board Room is where all BRAC Board and Executive Committee meetings will be held. These groups each meet once a month. The BRAC Board is composed of 60 community and business leaders. Additionally, the room will host various BRAC committee meetings and be available for public use. The room will seat over 80 people in classroom style and over 60 people at rectangular tables.
  • Name recognition on the room
PITCH ROOM: The ‘Smith’ Pitch Room (no longer available)
  • The ‘Smith’ Pitch Room is where all presentations will be made to business development prospects, both in person and remotely
  • The room will feature state-of-the-art audio-visual technology and be set up for modern presentations
  • The room will seat 12
  • Name recognition on the room
  • This eight-seat conference room is located on the second floor with a view of Laurel Street and the front lobby
  • Name recognition on the room
  • This six-seat conference room is located off the main lobby
  • It will be used frequently for new investor meetings as they come by to complete their paperwork, as well as staff check ins, and smaller, more intimate meetings with distinguished guests such as elected officials, board members and high-level investors where privacy is essential
  • Name recognition on the room
MEDIA BOARD (no longer available)
  • The main lobby will feature a large screen prominently displayed as you enter the building
  • This screen will feature BRAC news and welcome special guests
  • There is an opportunity for this media board to feature the news of a BRAC supporter
  • Naming rights for a six-desk work space designated for entrepreneurs, BRAC service partners and regional innovation allies
  • An opportunity to support and host small businesses, entrepreneurs, and the organizations that serve them
  • Name recognition on the area
BUSINESS HALL OF HONOR (no longer available)
  • Naming rights for hall to honor distinguished business leadership from the region
  • A rare honor awarded for a lifetime of leadership in business and community
  • History of the hall’s honoree as first recognition and story
  • Naming right extends from the lobby to the board room
  • The CEO’s office, located upstairs in the corner of the building, will overlook Laurel Street and Sixth Street
  • This unique private area of BRAC’s office will have a seating area for important CEO discussions with board members, area business leaders, prospective investors, elected officials and business development prospects
  • Name recognition on the room
KITCHEN & SERVING AREA (no longer available)
  • Naming rights for the kitchen and serving area which will serve the Board Room and main office
  • An excellent opportunity for a business in the food service or hospitality industry
  • Name recognition on the room located prominently off the Board Room
  • The courtyard will provide an opportunity for donor recognition in the form of a brick which can be named as the donor desires (in honor of a family member, business, prior board member, community leader, etc.)

Current Partners

The Center for Economic Development would not be possible without the generous support of the following:

Baton Rouge Business Report
Capital One Bank
Cox Communications
Entergy Louisiana
Mr. Don Gerald, Sr.
J.P. Morgan Chase Bank
Manship Media
Milford H. Wampold