BRAC’s mission is to lead economic development in the nine-parish Baton Rouge Area.  From assisting existing businesses and recruiting new ones, to securing victories for critical public policy reforms, BRAC continues to be a trusted advocate and change agent for the region’s business community.

Our vision is for the Baton Rouge Area to be one of the leading economies and premier business locations in the country, growing and attracting talent with its unique culture, vibrant communities and beautiful spaces.