strategicplan

The third annual workplan toward Think Bigger, BRAC’s five-year strategic plan, is now fresh off the press.  

This year, BRAC identified four overarching priorities, which include securing transportation funding sources; partnering with parishes and local organizations to ensure competitive, transparent local incentives that provide return on investment; increasing business development project leads in targeted growth sectors; and advancing measurable and visible progress on Quality of Place.  

Broken out by goals established in BRAC’s five-year strategic plan, each bullet point indicates how BRAC will advance objectives (and the overarching priorities mentioned above) in 2018 specifically. View the full 2018 strategic plan at brac.org/strategicplan. 

Grow and Diversify the Baton Rouge Area Economy

Cultivate the Region’s Talent

Transform the Baton Rouge Area’s Quality of Life

  • Advocate for the I-1O widening funding approvals 
  • Pursue more funding options to: 
    • Build a new Mississippi River Bridge  
    • Increase use of the 190 Bridge  
    • Improve local arterials to alleviate traffic away from major thoroughfares  
    • Advocate for alternative transportation options 
  • If aligned with BRAC’s policy goals, support a potential EBR Schools facilities tax renewal election 
  • Drive forward Capital Region beautification efforts 

Elevate the Region’s External Image

  • Create an online resource of key messages, positive media placements and tips for external talent recruitment 
  • Shift focus of #thinkBR campaign to young professionals, highlighting target industries and the opportunities available to young people in the region 
  • Collaborate with members of SoLA Super Region Committee to advance strategies for projects including an inter-city train and a state legislative policy agenda 

Written by Caitie Burkes

As the marketing and communications intern, Caitie is responsible for providing support for marketing team programs and projects.