Our Purpose
To accelerate economic opportunity in the Baton Rouge Area, for everyone.
The Baton Rouge Area Chamber is an aggressively ambitious regional economic development organization with a bias for action. BRAC seeks to push Baton Rouge beyond the status quo, unleash its potential, and support a vibrant business community that believes the finish line does not exist.
Our Values
Leadership | Inclusivity | Objectivity | Optimism | Persistence
Our Footprint
BRAC represents the nine-parish Capital Region of Ascension, East Baton Rouge, East Feliciana, Iberville, Livingston, Pointe Coupee, St. Helena, West Baton Rouge and West Feliciana Parishes, working with local and state entities to advance economic development for everyone.
Our Strategy
BRAC tackles lofty goals in five-year, regional strategic plans. 2022 ushered in the BRING IT! Baton Rouge strategy, which builds on the strong foundation of past plans, and sets its sights on accelerating progress. Read more about BRING IT! Baton Rouge here. BRAC's strategic goals are to:
- Bolster our talent pipeline
- Diversify our industry base and job opportunities
- Create a more inclusive economy
- Enhance our region's livability
BRAC’s work is funded and guided by dedicated Capital Region businesses that choose to invest in the organization either annually or in five-year commitments. Learn more and considering joining BRAC today.
Our Team
Our professional staff rallies around a shared vision for the Baton Rouge Area. Select a department to learn more:
Board of Directors
Our board provides guidance and counsel at the highest level towards achieving our mission and goals. These leaders are the driving force behind the Chamber’s strategic efforts to create economic growth for all in the Baton Rouge Area.
Join Our Team
Looking to make a difference in the Baton Rouge Area business community? Want to be part of a hard-working, driven team of go-getters? Consider applying for one of BRAC’s open positions.