Annual Report

2023 was the second year of BRING IT!, BRAC’s regional, five-year strategic plan. The plan elevates four big goals, each with its own priorities BRAC pursued throughout the year. These priorities included launching marketing campaigns for talent attraction and local perception, positioning the Capital Region as a global leader in transitional energy, joining forces on crime initiatives, launching an analysis and consulting firm, and preparing for a redevelopment fund to spur reinvestment in underserved areas. 

Below are BRING IT’s four big goals and BRAC’s outcomes from 2023. 


  • Facilitated 252 high school student internships in career pathways outlined by the Talent Action Collaborative, in collaboration with EBR Schools, as part of a business/education partnership 
  • Secured two new staff members through grant funds to support internship promotion and local job seeker and area employer connection 
  • Secured a creative agency through grant funds to develop a national talent attraction marketing campaign, and completed stage one of research and development 
  • Increased the number of area businesses using Handshake, the largest online platform connecting employers with college students, by 529 businesses 
  • Hosted a sold-out young professional event with Forum 225, Baton Rouge’s largest young professionals' organization, to better introduce the region’s young professionals to the community 
  • Introduced prospective newcomers to the region with BRAC’s executive talent tours program 
  • Helped facilitate 12 new investments to the Capital Region, in partnership with local parish economic development organizations and Louisiana Economic Development, representing nearly 500 new direct jobs, helping to retain 2,100 existing jobs and $430 million in capital investment 
  • Identified 543 investment opportunities across sectors, including manufacturing, energy, chemicals, life sciences and technology, through 35 business recruitment outreach events, existing business outreach, marketing, and targeted lead generation 
  • Created 52 new qualified economic development projects, representing 11,600 jobs and $16.8 billion in capital investment 
  • Announced five feasibility investment opportunities representing a potential of $4.1 billion in capital investment and 1,851 new jobs in sectors including low-carbon hydrogen, low-carbon ammonia and critical minerals associated primarily with the electric vehicle supply chain 
  • Championed the formation of a multi-regional business development team to increase energy investments along the Louisiana Gulf Coast through the $75 million, five-year Louisiana Future Energy initiative, H2theFuture 
  • Leveraged the Baton Rouge Carbon Reduction Alliance, uniting 90+ companies, government bodies, educational institutions, and community stakeholders at quarterly meetings, spearheading discussions on crucial industry development issues, such as carbon capture, sequestration, carbon credits, low-carbon energy products, and associated regulatory affairs 
  • Advocated in partnership with local and state industry partners, including LSU Energy Innovation and Louisiana Department of Energy and Natural Resources, for Louisiana to gain primary responsibility, known as primacy, to issue and enforce Class VI (carbon sequestration) well permits, a major achievement in advancing over $30 billion in proposed industrial investments in the Capital Region 
  • Advanced BRAC’s Life Sciences economic development strategy through strengthened partnerships with Pennington Biomedical Research Center, LSU School of Veterinary Medicine, LSU School of Medicine – Baton Rouge Regional Campus and the Baton Rouge Health District assisting with attendance at 8 recruitment events focused on life sciences, identifying 108 investment opportunities 
  • Secured $1 million for the Capital Region as part of the newly created Louisiana Competes Regional Economic Development Program to market development-ready sites for new economic development project opportunities 
  • Launched the annual StartUp City resource magazine, in collaboration with Nexus LA and LSU Innovation, to spread awareness of the region’s small business services network 
  • Assisted more than 150 regional small businesses through BRAC’s free small business services, an increase of 25% over 2022 
  • Launched the second cohort of the Drive Minority Business Accelerator powered by ExxonMobil, a year-long, cohort-style program with a class of 11 CEOs representing approximately $54.3 million in annual revenue 
  • Hosted BRAC’s annual Economic Inclusion Symposium including a vendor connection fair and keynote presentations 
  • Authored and successfully passed Act 374 during the legislative session, standardizing oversight and minimum operating requirements for companies that administer offender tracking systems (ankle monitors) 
  • Authored and successfully passed Act 352 during the legislative session, creating a local incentive to attract major concerts and festivals to East Baton Rouge Parish 
  • Authored and supported a local ordinance addressing abandoned and blighted signage  
  • Joined the Clean BIZ Partnership, a new program created by Keep Louisiana Beautiful aimed at reducing and preventing litter 
  • Launched Progress by the Numbers, a public-facing dashboard to allow members of the community to track progress the Capital Region is making on key metrics 
  • Drove more than 10,000 unique views to BR by the Numbers, BRAC’s data-driven newsletter 

Visit the report archives to find previous annual reports.

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