Asian American and Pacific Islander Heritage Month Investor Spotlight

Meet Kenny Nguyen

Occupation: Founder and CEO

Organization: ThreeSixtyEight

What does your company/organization do? 

ThreeSixtyEight is a creative agency that helps brands grow and evolve through creativity and technology. While our clientele spans nationwide, our 10-year vision is to help our home base of Baton Rouge become the creative epicenter of the south. We feel strongly that Baton Rouge’s best days are still ahead of it and that creativity will be a strong catalyst for that growth. 

Why did you decide to invest in BRAC? 

We invest in BRAC because they are a voice for businesses in Baton Rouge and have recently announced a 5-year strategic plan that we believe in.

What would you say to companies contemplating joining BRAC? 

If you are a business in Baton Rouge and want to understand the way business is run in Baton Rouge, join. If you want to change the way business is run in Baton Rouge, definitely join. You will get a seat at the many tables they provide, but it’s up to you to put your voice in it.  

What resources would you like to see in the Capital Region for Asian American and Pacific Islander (AAPI) business owners?

Connection. There are business owners that identify as AAPI in the community but rarely is there a shared space where we can come together and speak about our challenges (especially where mentors and mentees can connect). Entrepreneurship is a lonely place and sometimes we just need to feel seen. I’m blessed to have great mentors in the community, but know others are not as lucky as me. 

What changes would you like to see in inclusivity for Asian Americans and/or Pacific Islanders across the BR Area?

I’d like to see more folks that are AAPI in leadership and boards. Invest in AAPI ERGs. It’s hard to be at the table when the people already there don’t look like you. While sometimes you must break down doors versus knock on them, there are those that don’t even get the chance to get to the door. Be the leader that paves the way to the door for those that don’t look or think like you. You will grow in return. 

What do you anticipate for your company in the next five years? For the Capital Region? 

ThreeSixtyEight will keep growing by one, recruiting the world’s best talent, two, bringing together the creative community, and three, doing work that makes people from here proud to call Louisiana home. We must do these three things well if we’re going to hit our 10-year vision of helping Baton Rouge become the creative epicenter of the south. We also hope to become a B-Corp by this time and be a model for a sustainable business.

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