“Banking on BR” to Benefit Greater Baton Rouge Food Bank

Guaranty Media, GMFS Mortgage Will Match $50,000 In Community Donations

BATON ROUGE, La. — The Guaranty Foundation and GMFS Mortgage announce “Banking on BR,” a new initiative to support the Greater Baton Rouge Food Bank. The COVID-19 pandemic has touched all of our lives and all parts of the Baton Rouge community. The less fortunate in the Greater Baton Rouge area are among the most affected. That’s why The Guaranty Foundation and GMFS Mortgage are matching donations dollar for dollar up to $25,000 each for a total match of up to $50,000. These companies are now asking the Baton Rouge community to join them in “Banking On BR” and supporting their neighbors by donating to the Greater Baton Rouge Food Bank.

Before COVID-19, one in seven individuals in the 11-parish service area and one in five children were facing food insecurity. The Greater Baton Rouge Food Bank is now responding to an even larger need as many families are experiencing temporary unemployment and lost income.  Since contact-dependent donations and food drives are currently impossible, the food bank is relying on monetary donations. Additionally, food stockpiling has resulted in fewer community donations and a decrease in donations through its Retail Store Program.

Mike Manning, president and CEO at Greater Baton Rouge Food Bank, explains, “Donations of funds are vital now as we are having to purchase these truckloads of food to ensure those in need don’t go hungry. Companies like Guaranty and GMFS—and their employees—are what help make our community special. This monetary support will make a significant impact in the lives of many people.”

Since every dollar donated can help provide three meals to help your Baton Rouge neighbors, the potential $100,000 raised by “Banking on BR” could help provide 300,000 meals to the needy in the Baton Rouge community. Flynn Foster, president, Guaranty Corporation says, “More people need food in the Baton Rouge area than ever before. We simply can’t let our neighbors go hungry.“

Tom D’Armond, senior vice president at GMFS Mortgage, agrees, “Together we have the power to raise $100,000 for those in need within our community. We recently celebrated 20 years of changing lives, and we strive to continue changing lives for the better through this initiative.”

Visit brfoodbank.org/bankingonbr for more information and to donate.

# # #

About Guaranty Corporation

Guaranty Corporation is a privately-held Louisiana corporation formed in 1926. It conducts business in radio broadcasting, streaming TV, digital media sales, the senior living facility market, and commercial real estate. Guaranty Media Ventures, LLC currently owns five radio stations in the Baton Rouge market, including Eagle 98.1, 100.7 The Tiger, Talk 107.3 and 104.5/104.9 ESPN. Guaranty Corporation also owns the Jay Ducote Hospitality Group and Gatorworks, a full-service digital marketing agency based in Baton Rouge. Guaranty Media is the radio flagship station for Louisiana State University sports. The Guaranty Foundation is the charitable arm for Guaranty Corporation and is a 501(c)3.

About GMFS Mortgage

GMFS Mortgage is a residential mortgage lender licensed in over 12 states with locations in Louisiana, Georgia, Alabama, Mississippi and South Carolina. Established in 1999, GMFS has grown to approximately 250 employees with headquarters in Baton Rouge. GMFS has a strong tradition of participating in local philanthropic groups and is committed to CHANGING LIVES in the communities we lend in.

Scroll to Top