Live Capitalized: Beat the Back-to-School Blues

Arm yourself with supply lists and dress codes, because it’s that time of the year again – back-to-school shopping. This year beat the back-to-school blues by shopping early and enjoying the rest of your summer. Head out August 4-5 during Louisiana’s Tax Free Weekend to score great deals on all your kids’ back-to-school must-haves: uniforms, backpacks, art supplies, etc. And to make the transition from play-days and late hours to homework and bedtimes, work on getting your kids’ school schedules back on track. Follow these tips to get a routine going before school starts. With supplies purchased and a routine in place, spend the rest of your summer soaking up some sun worry-free!

Flavor of the Week: Raising Cane’s

When we hear chicken fingers, we think Raising Cane’s.The Baton Rouge-born chicken finger restaurant was recently named Nation’s Restaurant News’ fastest growingrestaurant chain in 2017. Obviously, we know why… chicken fingers, coleslaw, Cane’s sauce, crinkle-cut fries and TEXAS TOAST. Our mouths are watering just thinking about it! While they are famous for a simple but delicious menu, the company is also a notable community partner with initiatives in education, feeding the hungry, pet welfare, active lifestyles, andmore. A company that feeds our tummies and supports our community, how could they not be our “One Love”?

Workin’ It: Brand Manager

An area organization is hiring a brand manager to assist with the development, planning, and activation of products throughout the product life cycle. This position will be tasked with optimizing profits while meeting marketing, financial and corporate growth objectives. The manager will lead product development, commercialization and launch introduction timelines in partnership with cross-functional teams. The ideal candidate has a bachelor’s degree (BA), MBA, or master’s degree in Marketing or a related major and five years of applicable experience. Experience managing projects and custom consumer research initiatives to support brand strategy and innovation is preferred. Beverage and multi-channel (grocery, food service, e-commerce) experience is also a plus.

Interested in learning more about this position? Email

In the “Workin’ It” section of the newsletter we feature exciting job opportunities in the Baton Rouge Area. The positions featured are from companies who are BRAC investors and not necessarily positions at BRAC. For more information about the job or employer, email

My Baton Rouge: Sock it to Me!

It may seem silly to think about socks when it’s over 90 degrees outside, but we Southerners know that when the A/C kicks on, the indoors tend to feel like an icebox. To keep your toes warm, we recommend slipping into the specially-made Baton Rouge bicentennial socks created in collaboration by Bonfolk and Visit Baton Rouge.

The stylish socks featuring Baton Rouge’s signature red stick are available exclusively at Studio C located on Government St. And here’s the kicker, they are for a good cause! For each pair sold, a pair is donated to a local homeless shelter. Damien Boisert, Studio C owner, first got the idea to sell the socks from a Bonfolk advertisement on social media. The company’s simple mission to provide the homeless with socks struck Boisert and he wanted to bring that idea to Baton Rouge. Now selling the bicentennial socks, Boisert is helping the homeless with one pairof socks at a time. That is my Baton Rouge.

In the “My Baton Rouge” section of the newsletter, we feature people or events that help tell the story of Baton Rouge. To submit an idea, email

Out on the Town

  • Art Melt Public Opening, July 22, Louisiana’s largest multi-media, juried art exhibit
  • 9th Annual Irish Film Festival, July 28, festival at the Manship Theatre featuring over 10 Irish films
  • Bowling for Rhinos, July 28, bowl-a-thon to raise funds for rhino habitat and conservation
  • Black and Orange Bash, July 29, kickoff Halloween ball with 10/31 Consortium

For more local events, visit the Live Capitalized Events Page.

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