BRAC Announces Major Events Toward Talent Retention and Attraction Efforts 

Day-long Young Professional Summit to be followed by talent attraction initiative kickoff 

Baton Rouge, LA (March 5, 2024) – The Baton Rouge Area Chamber (BRAC) today announced two events to be held on April 25, 2024, to boost talent attraction and retention efforts. The day will start with the third annual Young Professional (YP) Summit presented by Visit Baton Rouge focusing on retaining talent and will be followed by a community-wide celebration event to launch a talent attraction and retention initiative of BRAC and Visit Baton Rouge, Better in BTR. Registration for both events is available at

“In its third year, the YP Summit will provide professional development to the region’s young professionals, dedicating an entire day to fostering community engagement and enhancing talent retention. Following the summit, we will shift gears to the Better in BTR Launch Party, bolstering the need for community pride and a strong talent attraction narrative,” said Maggi Spurlock, BRAC’s director of talent development. “Together, these initiatives exemplify our commitment to building a future where young talent not only thrives professionally but proudly chooses the Baton Rouge Area as home.” 

The YP Summit hosted by BRAC and Forum 225 will feature a keynote presentation, speaker panels, and breakout sessions from 9 a.m. – 5 p.m. at the Hilton Baton Rouge Capitol Center. The goal of the YP Summit is to teach area young professionals how to navigate the professional waters of Baton Rouge and how to level up their careers through interactive and informational presentations led by some of Baton Rouge’s most active and influential young professionals. The full event agenda and list of speakers can be found at

The Better in BTR Launch Party, an event to celebrate the launch of a multimedia talent attraction website and complementary national marketing campaign, will immediately follow the YP Summit from 5 – 7 p.m., also to be held at the Hilton Baton Rouge Capitol Center. The party will feature a short presentation on the initiative, happy hour drinks, networking and activities. 

Registration for the summit, which includes access to all programming, lunch, and the Better in BTR Launch Party, is $95 for BRAC investors, $120 for non-investors, and $60 for college student participants. YP Summit attendees will receive complimentary registration to the launch party. Individuals interested in only attending the launch party can register for $25. Registration for both events is available at

The YP Summit is presented by Visit Baton Rouge, and sponsored by NAI Latter & Blum, Turner Industries, Cox Communications, and USA Army. The Better in BTR Launch Party is sponsored by Visit Baton Rouge and GBR SHRM. Additional sponsorships are still available. Interested organizations can contact BRAC’s Emi Henry at for more information. 

About the Baton Rouge Area Chamber   

The Baton Rouge Area Chamber (BRAC) is an aggressively ambitious regional economic development organization with a bias for action. BRAC seeks to push Baton Rouge beyond the status quo, unleash its potential, and support a vibrant business community that believes the finish line does not exist. BRAC seeks to accelerate economic opportunity in the Baton Rouge Area, for everyone, through BRING IT! Baton Rouge, its five-year, regional strategic plan. Learn more about BRAC at


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