Baton Rouge, La. (September 22, 2022) – The Baton Rouge Area Chamber (BRAC) announced today that Melissa Bouligny Carter has been hired to serve as the organization’s senior vice president of marketing. Carter comes to BRAC from Ruby Slipper Restaurant Group, where she served as the director of brand marketing from 2019 to 2022.
“We are thrilled to welcome Melissa to our team,” said Adam Knapp, president & CEO of the Baton Rouge Area Chamber. “She brings 20-plus years of marketing and branding experience to the organization with both nationally and regionally recognized retail and restaurant brands. We are confident her expertise will bring added energy to the five-year strategic plan, especially in the areas of increasing national perception of Baton Rouge and young professional talent attraction and retention.”
As senior vice president of marketing, Carter will develop and execute BRAC’s organizational messaging, manage regional advertising across digital and traditional media in the Baton Rouge metro area, and support BRAC’s internal and external marketing needs. Additionally, Carter will support regional and state-level initiatives to create a more competitive region for business growth and talent development, particularly through the organization’s new regional jobs portal, BR Works, large-scale talent marketing campaigns within and outside of the region and promoting awareness of BRAC and BRING IT campaign initiatives through public relations and advertising.
“I’m excited to join this dynamic team and am looking forward to supporting BRAC’s five-year strategic campaign, BRING IT! Baton Rouge,” said Bouligny Carter. “I was drawn to the strong mission at BRAC and look forward to bringing the business community’s big ideas to reality.”
A Spelman College graduate, Carter joins BRAC with a background in brand development, strategic planning and team leadership. Prior to joining BRAC, Carter worked at Ruby Slipper Restaurant Group, where she served as Director of Brand Marketing. In her role, she oversaw all aspects of the marketing strategy and implementation for restaurants across six states, increasing brand awareness, supporting the restaurant group’s expansion into new markets and facilitating relationships with agency partners and vendors. Carter’s previous experience includes time as the Regional Director of Marketing for the Southeast Region at Raising Cane’s Chicken Fingers, and Marketing Project Manager for Gap Inc. HQ’s Old Navy Division.
About the Baton Rouge Area Chamber
The Baton Rouge Area Chamber (BRAC) is an aggressively ambitious regional economic development organization with a bias for action. BRAC seeks to push Baton Rouge beyond the status quo, unleash its potential, and support a vibrant business community that believes the finish line does not exist. BRAC seeks to accelerate economic opportunity in the Baton Rouge Area, for everyone, through BRING IT! Baton Rouge, its five-year, regional strategic plan. Learn more about BRAC at brac.org.