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BATON ROUGE, La (LOCAL 33) (FOX 44) – Officials with the Baton Rouge Area Chamber have announced the launch of Connect, a web-based community-connector program.

The online platform matches newcomers to the Capital Region with long-time locals who volunteer to meet up, swap stories and answer questions about making Baton Rouge home.

“As more and more people move to the Baton Rouge Area, we have recognized the need for conversation starters other than questions like, ‘where’d you go to high school?’,” said Adam Knapp, BRAC president and CEO. “The Connect program helps newcomers make contacts with long-time Baton Rougeans with similar interests, while at the same time helping to open up the region in a welcoming way. Talent is a key driver of economic development, and Connect allows every person in the region to truly play a part.”

Connect is geared toward two types of participants: City Guides and Pathfinders. City Guides are trusted locals, community connectors, and champions of the Baton Rouge Area looking to help guide incoming professionals, or Pathfinders, into new jobs, organizations and the community at large.

Participants are matched through a questionnaire that identifies similarities between City Guides and Pathfinders. Once matched by the system, Connect alerts participants and encourages them to meet for coffee, a community tour or other event.

For more information, or to volunteer as a City Guide or sign up as a Pathfinder, visit brac.org/connect. Connect was created by local software company Clear Blue Design.