BRAC, Blue Cross® and Blue Shield® of Louisiana Announce Health Innovation Webinar

Jennifer Rost, of McKinsey & Company, to give keynote presentation

BATON ROUGE, La. (November 4, 2020) —  The Baton Rouge Area Chamber (BRAC) today announced a virtual health innovation webinar presented by Blue Cross® and Blue Shield® of Louisiana to be held Wednesday, Nov.18 from 11 a.m. – noon. The keynote presentation will be given by Jennifer Rost, partner in McKinsey & Company’s Washington, D.C. office and lead of McKinsey’s Digital Healthcare Value service line. Additional information is available at

“We are excited to partner with Blue Cross® and Blue Shield® of Louisiana on the topic of health innovations,” said Adam Knapp, president and CEO of BRAC. “Wellness in the workplace was catapulted into the spotlight due to the pandemic and has forced many companies to rethink both how they create and maintain a healthy work environment and support employees in staying healthy. We look forward to providing a space for continued discussions on the changes and trends in health and wellness, and learning more why virtual health, in particular, is growing in importance.”

COVID-19 has greatly accelerated the use of virtual health this year, with record numbers of people using telehealth services and other digital tools to keep up with their care while staying home. Rost’s presentation, “Virtual Health – The Next Frontier for Healthcare,” will outline the future of telehealth, and digital health more broadly, and how accelerating innovation and adoption could help businesses improve their employees’ healthcare access and outcomes while potentially lowering their healthcare costs. 

“Innovation is all around us and moving at a pace like never before. Our rapidly changing world and the significance of a digital-first society, makes innovation all the more important. It’s transforming how we conduct business, engage with customers and access healthcare,” said Darrell Langlois, Blue Cross and Blue Shield of Louisiana senior vice president and chief strategy officer. “Blue Cross and Blue Shield of Louisiana is pleased to work with BRAC, especially now during the COVID-19 pandemic, to bring important information about virtual health applications and tools that can enhance healthcare access and help make for a healthier workforce and population.”

Event registration is available at The event is free and open to all businesses, regardless of investor status with BRAC.

About the Baton Rouge Area Chamber  

The Baton Rouge Area Chamber (BRAC) leads economic development in the nine-parish Baton Rouge Area, working to grow jobs and wealth and to improve the business climate and competitiveness in the region. Today, BRAC investors include more than 1,400 small businesses, mid-sized firms, large industry and entrepreneurial startups, as well as individuals and organizations that support business and economic development. In this capacity, BRAC serves as the voice of the business community, providing knowledge, access, services and advocacy. More information is available at     

About Blue Cross and Blue Shield of Louisiana

Blue Cross and Blue Shield of Louisiana is committed to our mission to improve the health and lives of Louisianians. We invest both time and money in the communities we serve, supporting the health and wellbeing of Louisianians through more than 200 charitable organizations.

With our subsidiaries, HMO Louisiana and Southern National Life, we provide group and individual health insurance plans, life and disability insurance, group voluntary products and administrative services to one out of four Louisiana residents. Blue Cross and Blue Shield of Louisiana also provides Medicare supplement and Medicare Advantage plans and is a partner in offering the Healthy Blue Medicaid Managed care plan. Louisiana is the only state where we operate, with offices in every major region to serve our customers.

Founded in New Orleans in 1934, Blue Cross and Blue Shield of Louisiana is a tax-paying non-profit health insurer. We are a private mutual company, owned by our policyholders, with an independent Louisiana Board of Directors and no shareholders. Blue Cross and Blue Shield of Louisiana is an independent licensee of the Blue Cross and Blue Shield Association. To learn more, visit our website at


Morgan is the Marketing Manager for the Baton Rouge Area Chamber. In her role, she manages writing organizational publications and materials, oversees BRAC’s social media and blog, and coordinates timelines for all internal marketing projects.

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