BRAC Diversity in Business Event to Feature Former General Electric Executive

Inaugural Diversity Star Award also to be presented

Baton Rouge, La. (March 29, 2018) – The Baton Rouge Area Chamber (BRAC) today announced Deborah Elam, president and CEO of Corporate Playbook and former chief diversity officer of General Electric, as the keynote speaker for its Diversity in Business event scheduled for May 9. The event is presented by ExxonMobil.

“We are thrilled to have Deb address our business community. She has an incredible depth of knowledge with a personally compelling story, working her way up from a graduate intern to General Electric’s first-ever black female corporate officer,” said Cheri Ausberry, BRAC’s Diversity and Inclusion Committee chair and Our Lady of the Lake Regional Medical Center’s director of community development. “This event has grown over the past two years, and the combination of Deb’s expertise and the celebration around the first Diversity Star Award is sure to make this our best event yet.”

Elam’s presentation, “Implementing Inclusion,” will focus on strategies for executive teams to implement diversity and inclusion practices at every level of their businesses.

BRAC’s Diversity and Inclusion Committee will also announce the recipient of the inaugural BRAC Diversity Star Award at the event. With a goal toward highlighting exceptional best practices taking place in the Capital Region, the award seeks to honor and recognize regional businesses that have championed diversity and inclusion at their businesses or in the community.

BRAC’s Diversity in Business presented by ExxonMobil will be held at the Cook Hotel and Conference Center at LSU. The event will take place from 11:30 a.m. – 1 p.m. Registration for the event is $35 for BRAC investors and $45 for non-investors. Reserved seating for groups of eight is also available. More information and registration can be found at Space is limited; early registration is encouraged.

Sponsorship opportunities remain. Contact Michelle Mahaffey at for more information.

About the Baton Rouge Area Chamber

The Baton Rouge Area Chamber (BRAC) leads economic development in the nine-parish Baton Rouge Area, working to grow jobs and wealth and to improve the business climate and competitiveness in the region. Today, BRAC investors include more than 1,500 small businesses, mid-sized firms, large industry and entrepreneurial startups, as well as individuals and organizations that support business and economic development. In this capacity, BRAC serves as the voice of the business community, providing knowledge, access, services and advocacy. More information is available at


Morgan is the Marketing Manager for the Baton Rouge Area Chamber. In her role, she manages writing organizational publications and materials, oversees BRAC’s social media and blog, and coordinates timelines for all internal marketing projects.

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