BRAC Launches Baton Rouge Toolkit

Toolkit serves as resource for local companies to implement place-based marketing strategies 


BATON ROUGE, La. (April 26, 2018) — The Baton Rouge Area Chamber (BRAC) today launched the Baton Rouge Toolkit, a place-based marketing resource for local companies to use in conjunction with their human resources strategies. The toolkit is available online at 


“Communities that can articulate their strengths in engaging and consistent ways are more competitive both for economic development projects and for talent,” said Adam Knapp, BRAC president and CEO. “We developed this toolkit so that our regional businesses can engage easily and quickly in putting Baton Rouge’s best foot forward.” 


The Baton Rouge Toolkit includes key messages, tips for recruiting candidates and acclimating new hires, and an article bank of positive national press. The Toolkit encourages local organizations to use place-based marketing to strengthen their recruitment efforts and elevate the region’s external image through consistent and concise messaging. 


The Baton Rouge Toolkit is available online at 


About the Baton Rouge Area Chamber   

The Baton Rouge Area Chamber (BRAC) leads economic development in the nine-parish Baton Rouge Area, working to grow jobs and wealth and to improve the business climate and competitiveness in the region. Today, BRAC investors include more than 1,500 small businesses, midsize firms, large industry and entrepreneurial startups, as well as individuals and organizations that support business and economic development. In this capacity, BRAC serves as the voice of the business community, providing knowledge, access, services and advocacy. More information is available at



Morgan is the Marketing Manager for the Baton Rouge Area Chamber. In her role, she manages writing organizational publications and materials, oversees BRAC’s social media and blog, and coordinates timelines for all internal marketing projects.

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