BRAC’s Big Think to Explore Conscious Capitalism

BRAC’s Big Think to Explore Conscious Capitalism
Annual BREW event will feature keynote speaker Jeff Cherry of Conscious Venture Lab

Baton Rouge, La. (October 6, 2016) – The Baton Rouge Area Chamber (BRAC) announced today that BRAC’s Big Think, sponsored by Waitr, will return on November 15 during Baton Rouge Entrepreneurship Week (BREW). The event will be held from 11 a.m. – 1 p.m. at the Cook Hotel and Conference Center.

“We are thrilled to welcome keynote speaker Jeff Cherry back to Baton Rouge for Big Think and BREW,” said Adam Knapp, BRAC’s president and CEO. “His message is particularly powerful as the Baton Rouge community works to rebuild from the tragedies of the summer.”

Cherry serves as Executive Director of Conscious Venture Lab and the Conscious Venture Fund, an early stage business accelerator and venture capital firm with the goal of developing companies and leaders who embrace capitalism as a powerful catalyst for good in society. Cherry has a diverse and unique career spanning 25 years of executive leadership, during which time he has developed significant expertise in a broad range of operational disciplines and industries including technology, design and construction, finance, hospitality, and professional services.

Cherry’s presentation, “Can Conscious Capitalism Transform our Cities?”, focuses on the idea that social and economic justice are not only inextricably connected, but that connection or lack thereof is a major contributor to many societal ills in America. He proposes a more inclusive form of capitalism that can have a transformational impact on society as a whole.

BRAC’s Big Think sponsored by Waitr is also sponsored by KPMG and the Louisiana Research and Technology Foundation. Lunch will be provided.

Tickets and event details are available at

About the Baton Rouge Area Chamber

The Baton Rouge Area Chamber (BRAC) leads economic development in the nine-parish Baton Rouge Area, working to grow jobs and wealth and to improve the business climate and competitiveness in the region. Today, BRAC investors include more than 1,500 small businesses, mid-sized firms, large industry and entrepreneurial startups, as well as individuals and organizations that support business and economic development. In this capacity, BRAC serves as the voice of the business community, providing knowledge, access, services and advocacy. More information is available at

About Baton Rouge Entrepreneurship Week (BREW)

Part of Global Entrepreneurship Week, Baton Rouge Entrepreneurship Week will take place November 11-18. For a complete list of programs – including several that precede BREW – and registration information, visit

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