Conscious Venture Lab Brings Conscious Capitalism® BootCamp to North Baton Rouge

National leader engages local entrepreneurs to build companies that matter

Baton Rouge, La. (March 13, 2017) — The Baton Rouge Area Chamber (BRAC) today announced that, in partnership with the Baton Rouge Area Foundation (BRAF), Baton Rouge North Economic Development District (BRNEDD), and the Conscious Venture Lab (, it will host an intense day-long workshop for entrepreneurial teams of three to five individuals to learn the tenets of operating a business at the intersection of profit and purpose. The Conscious Capitalism® BootCamp/Powered by Conscious Venture Lab will take place on Monday, May 1, from 9 a.m. to 7:30 p.m. at the Ardendale Campus at the Baton Rouge Community College, 1969 North Lobdell Blvd.

Capitalizing on the lessons learned by the team at the Conscious Venture Lab — a nationally renowned program for conscious entrepreneurs — about growing high-performance, mission-driven businesses, attendees will take a deep dive into the tenets of Conscious Capitalism®. The teams will be given new tools to take their companies to deeper impact and higher profitability. Additionally, participants will have the opportunity to win $10,000 at the “Pitch North Baton Rouge” pitch competition following the boot camp sessions.

“We know entrepreneurship is the backbone of our economy,” said Jeff Cherry, executive director of the Conscious Venture Lab. “Conscious entrepreneurship is the backbone of a more prosperous and equitable Baton Rouge.  Attendees will learn how to execute new ways to take a business to the next level and build a company that matters!”

“Talent, drive, desire and innovation are equally distributed across our society and across our city,” said Adam Knapp, president and CEO of BRAC.  “Opportunity, on the other hand, is not. By bringing the Conscious Venture Lab and the Boot Camp to North Baton Rouge, we are bringing new opportunities for training and investment to entrepreneurs who will help transform the area.”

The partner organizations of BRAC, BRAF, BRNEDD and many others collaborated to bring to Baton Rouge a nationally successful business program to focus on business opportunity, investment, wealth creation and growth in North Baton Rouge.

“This Boot Camp shows the tactical investment and partnerships that are now being fostered by the creation of the BRNEDD. We are excited that this Boot Camp is part of what we are calling the “Revival of North Baton Rouge,”” stated BRNEDD Interim Executive Director Rinaldi Jacobs Sr.

Conscious Venture Lab develops companies and entrepreneurs who use the power of purpose to transform capitalism. The “Lab” invests $25K – $50K in purpose-driven startups and takes them through an intense four-month immersion program — connecting them to a community of mentors, consultants, investors and other entrepreneurs — all aimed at accelerating their businesses and revenue. Entrepreneurs learn how to create sustainable business models where purpose and profit coexist to create a more just, joyous and prosperous society.

The Boot Camp distills the lessons of building a Conscious business into an intense day of learning and community for very early stage companies and their owners. The Boot Camp helps participating companies:

  • Understand the power of purpose and articulate their own
  • Learn tools and techniques for creating a high-performance culture
  • Internalize the lessons of servant leadership, and
  • Build a model that responds to all stakeholder needs, creating a mutual exchange of value

Companies interested in attending the Boot Camp and participating in the “Pitch North Baton Rouge” competition may fill out the application here.

Community members interested in attending the pitch competition may visit to register.

This program is made possible by the generous support of the following partners and sponsors:

Baton Rouge Area Chamber

Baton Rouge Area Foundation

Baton Rouge Community College

Baton Rouge North Economic Development District

Louisiana Economic Development

LSU Office of Innovation & Technology Commercialization

Nexus LA

SBDC at Southern University

Southern University

As the Baton Rouge Area Chamber’s Art Director, Christy communicates visually the organization’s brand identity and messaging.

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