BRING IT! Enhance our Region’s Livability

A more livable region retains and attracts talent and companies. The core priorities of the this goal are to:

  • Upgrade our infrastructure
  • Beautify BR
  • Rally BR pride

BRING IT! Big Outcome: Boost perceptions of the Baton Rouge Area by 20%   

Based on stakeholder input, the Baton Rouge Area suffers from an overall negative perception of itself. Eliminating this narrative will have positive effects on the region’s ability to attract talent and businesses.

BRINGI IT! Big Priorities for 2022

To further the goal of enhancing the region's livability in 2022, BRAC will pursue the following tactics:
  • Pioneer road artery cleanup initiative
  • Unite stakeholders and secure funding for new MS River bridge and connectors
  • Advocate for key policy priorities that advance the BRING IT! strategy
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