February Young Professional Spotlight

Meet Courtney Scott

Occupation: Lead Strategist

Organization: Byan Group

Hometown: NOLA by way of Baton Rouge

Tell us a little about your Baton Rouge Story. What brought you to Baton Rouge?

I moved to Baton Rouge in the middle of my ninth-grade year and was not happy about it. I had bounced from the Bay Area to NOLA and then to Baton Rouge in a matter of two years and just knew that I would never fall in love with the city. That was the furthest thing from the truth. Fast forward a few years, I have to convince people that I did not go to middle school with them. Baton Rouge is the place that I have lived the longest and I am proud to call it home.  

Tell us more about how you’re involved in Baton Rouge.

I own a marketing and business strategy firm, Byan Group. Byan Group focuses on building systems, strategies and solutions through a non-traditional hybrid of services. My work gives me the opportunity to grow businesses right here in Baton Rouge and show them how to engage in our community. We recently launched beBATONROUGE, a digital platform that showcases Baton Rouge through the urban lens.  

I am a board member for two local non-profits. Project 70805 is a non-profit that focuses on economic development in North Baton Rouge and It Takes A Village is a group that feeds the homeless population in the city. I also recently served as co-chair on Mayor-President Broome’s Millennial Transition Committee. And I am an on – air personality at Cumulus Media’s KQXL-FM (Q106.5).  

What is your favorite thing about Baton Rouge?

I truly believe Baton Rouge is a place where dreams can be born. I find that people are always looking for new things, so if you are a visionary or a creator like myself, this is a place to build!  

What is your dream for Baton Rouge?

To communicate more and to understand the differences amongst people. Once we accept the differences we can begin to find ways to collaborate more. 

How are young professionals like yourself shaping Baton Rouge?

We are continuing to follow our dreams and show up in numbers for our passions! We also create by any means necessary. 

What would you say to someone considering a move to Baton Rouge?

Do it! This is a place where you can make your dreams come true!  

What is your Baton Rouge favorite?

  • Place to eat:  Boil & Roux or Portobello’s 
  • Place to hang out: The Grind on Sherwood Forest or rooftop at my apartment (440 on Third) 
  • Place to capture the perfect Instagram pic: Window of my apartment or windows of Byan Group Office 
  • Place to people watch: Kona Grill on a weekend in Perkins Rowe 
  • Place to network: The Watermark or any happy hour 
  • Way to give back: Take an idea, find a group of people and make it happen 
  • Event: IWE FESTIVAL, a summer literary culture festival at Southern University. It happens in June and is a very different vibe for Baton Rouge! This year’s event will be June 9, 2018. 

With significant job growth, a bustling arts scene, delectable cuisine, abundant outdoor activities and more, the Capital Region attracts talent of all ages, including young professionals. Whether straight out of college or looking to establish their own business, more and more young professionals are choosing to lay their roots in Baton Rouge.

Each month, BRAC highlights one of these young Baton Rouge Area movers and shakers in the Young Professional Spotlight.

Scroll to Top