In 2016 BRAC crafted a five-year strategic plan – the Think Bigger campaign –  that laid out four major goals to enhance the economy of the nine-parish Capital Region. The overarching, interconnected goals are: to grow and diversify the Baton Rouge Area economy; to cultivate the region’s talent; to transform the Baton Rouge Area’s quality of life; and to elevate the region’s external image. 

Finishing Strong

Now in the final year of this plan, BRAC has identified five priorities for 2020 to help achieve those larger goals and finish out the five years strong. Read BRAC’s five priorities for 2020 below. 

  • Secure increased statewide funding and reforms for Louisiana’s transportation infrastructure, including a new Mississippi River Bridge and connectors  
  • Galvanize a public sense of urgency on the need for proactive litter, blight, and maintenance to make the issue an East Baton Rouge election priority 
  • Drive advances in education outcomes and financial restructuring through the selection of a revolutionary East Baton Rouge Schools’ Superintendent 
  • Elevate positive Baton Rouge Area storylines within the region 
  • Lead discussions on fiscal and governance reforms in East Baton Rouge City-Parish Government 

The Next Five Years 

While BRAC sets out to finish its current five-year plan strong, it also seeks to begin crafting goals for its next five-year regional strategic plan that will span 2021-2025. BRAC hired national strategists at Avalanche Consulting to facilitate the organization’s strategy development. And the first order of business is gathering community input.  

BRAC is asking residents, businesses, and community leaders in the Baton Rouge Area to complete a survey on the region’s greatest challenges and opportunities. The 11-question survey is confidential and critical in the development of the next five-year plan. The survey will close on Friday, February 21. Afterwards, BRAC will continue to work with Avalanche Consulting and the Baton Rouge Area business community to identify priorities for the next five-years. The final plan will be released in the beginning of 2021. 

Keep updated on the strategic planning process at 

Written by Morgan Kastner

Morgan Kastner is the Marketing Manager for the Baton Rouge Area Chamber. In her role, she manages writing organizational publications and materials, oversees BRAC’s social media and blog, and coordinates timelines for all internal marketing projects.