BRAC employs a Business Concierge to maintain expert knowledge of resources, services and people to help new and existing businesses grow and expand their enterprises, while also supporting economic growth in the Capital Region. The Business Concierge is available to provide assistance, answer questions and facilitate introductions to meet each investor’s unique business needs. Contact our Manager of Business Services for more information.

Facilitating Connections

The Business Concierge connects investors with:

BRAC Staff

BRAC offers many in-house resources, including talent development, business retention and expansion, customized market research, reports and analysis, workforce solutions/partnerships, site selection and business development. The Business Concierge can connect investors with appropriate staff to take advantage of these resources.

BRAC Committees and Working Groups

Investors are encouraged to serve on one of BRAC’s committees, councils or working groups. The Business Concierge can help investors find which group best suits them.

Community Organizations and Resources

With an extensive knowledge of the Capital Region, the Business Concierge can connect investors with different services and people in the area depending on their business needs, including networking organizations and community nonprofits.

Fellow Investors

Sometimes the person or business an investor needs to connect with is another BRAC investor. The Business Concierge is familiar with all BRAC investors and can connect them to facilitate new working relationships.

State and Local Government Offices

The Business Concierge can assist in connecting investors to state and local government offices, depending on their business needs.


Our decision to invest in BRAC has afforded us the ability to secure a multitude of meaningful connections in our efforts to conduct effective outreach throughout the wonderful city of Baton Rouge. Michelle Mahaffey has contributed vital tools and resources, which have allowed us to strategically promote this exceptional new residential and commercial development.  The support, communication, networking opportunities, and services offered by Mahaffey and BRAC have provided us with a more reassuring platform to fully execute and successfully capitalize on this exciting new venture in business!

Bryce S. Tomasich, Director of Marketing, River House, Baton Rouge, LA

Grand Opening Services

To celebrate the opening of BRAC investors’ new businesses or locations, the Business Concierge offers grand opening services to all investors. Services include a ribbon-cutting ceremony at the business’s location and promotion on the BRAC website for additional exposure. BRAC staff and ambassadors are invited to attend the ceremony and celebrate along with the investors’ teams. For more information about these services, contact the Manager of Business Services.

Request a grand opening.