June Ambassador Spotlight

Meet Rebecca Lunceford

Occupation: Development Associate

Organization: Alzheimer’s Services of the Capital Area

When and why did you get involved with BRAC? 

After working overseas for the last decade, I rejoined the Baton Rouge workforce in January of 2020, right before the pandemic. I reached out to BRAC to get involved as an ambassador because I wanted to be more invested in our city. I am born and raised in Baton Rouge and care deeply about its future development. Getting involved with BRAC was a natural outcome of that investment because BRAC is forward thinking in making sure Baton Rouge can thrive. 

Tell us more about how you are involved in Baton Rouge (job or organizations)

I am proud to work for Alzheimer’s Services, a local non-profit that is doing amazing things serving those affected by Alzheimer’s and dementia, and their caregivers in the Capital Region. 

I also served on the Mayor’s Commission for Racial Equity and Inclusion, which was a unique opportunity, and am currently the Young Professionals Chair for the Association of Fundraising Professionals, a Dunham School Alumni Council member, and a member of First Presbyterian Church. 

However, my favorite way to be involved in the city is by being a patron of all the amazing BREC parks throughout the area on the weekends with my two kids. 

Why do you stay involved with BRAC? 

I stay involved with BRAC because economic investment is critical to the current and future success of our city. Being a BRAC investor or ambassador introduces you to an incredible group of individuals and business owners with a like mindedness to see our city prosper. 

What would you tell someone considering becoming a BRAC investor? 

It’s a decision you won’t regret! Being a BRAC investor is a smart business decision. No matter your business size or what level you invest at, being a BRAC investor allows you to be a part of forward economic development that our city needs and connects you to people and resources that can help further your own business’ success. 

What do you see for the future of Baton Rouge? How will we get there? 

For the future of Baton Rouge, I would love to see equity established among the distribution of resources and development projects. I think we’ve all come through 2020 with a desire to really lean into and invest ourselves in the needed work of equity and inclusion, personally and on a larger city-wide economic level. Personally, we can lead with empathy, understanding, and a desire to listen and learn first. We can also use our dollars and our votes to communicate to city and state leadership that these changes are important to us. 

What’s one of the most exciting things you see happening in the Baton Rouge Area today? 

I love to see the arts and female entrepreneurship thriving in Baton Rouge! It’s encouraging to see so many local small businesses run by women that have survived the pandemic and can thrive with local support, such as Counterspace BR, The Hope Shop, and SoSis Boutique, as well as local artists like Teragram Design, Heritage House Candles, and Nicole Cotton Callac Art. These women inspire me with their creativity and businesses skills, and it’s exciting to see our community support more and more of these women in their entrepreneurship as they help bring to life the artistic culture of South Louisiana. 

What is your Baton Rouge favorite? 

Place to eat: Louie’s for breakfast, Superior’s on Highland for dinner 

Place to hang out: the LSU Hilltop Arboretum or Botanical Gardens 

Place to capture the perfect Instagram pic: Mike the Tiger’s habitat 

Place to people watch: the levee downtown 

Place to network: BRAC events! 

Way to give back: Donating to the BR Food Bank and giving blood 

Event: The Walk to Remember which benefits Alzheimer’s Services 

BRAC’s Ambassador Program is designed to allow company representatives to actively build relationships with BRAC investors and business leaders while serving as advocates of BRAC’s work.

Each month, BRAC highlights one of these ambassadors in the Ambassador Spotlight. To learn more about the Ambassador Program, visit the program page here.

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