June Young Professional Spotlight

Meet Brooke Anderson

Occupation: Marketing and Communications Manager

Organization: Launch Media

Tell us a little about your Baton Rouge story. What brought you to Baton Rouge? 

My family moved here from a little town in Iberville Parish when I was five, and I’ve been in Baton Rouge ever since. I moved to New Orleans right after high school to attend college, but I was back here when that adventure ended. 

Tell us more about how you’re involved in Baton Rouge (job or organizations). 

I work for Launch Media, a video production company here in Baton Rouge. I’ve been able to meet people from different industries and learn more about organizations that are so well known here. Currently, I’m directing a really awesome project at Launch that has allowed me to meet young, Black entrepreneurs and learn their stories. 

I also work as a contractor for local small businesses, creating written content for their websites. Those interactions have given me a better understanding of the “pulse” here in Baton Rouge and the rising trends. 

Recently, I joined PRAL, and I’m very excited to meet more marketing and communications professionals. I’m relatively new to this field, so I’m always looking for opportunities to ask questions and learn. 

What is your favorite thing about Baton Rouge? 

There’s always something new, be it a restaurant or bar, opening here. This city is growing fast! It may require a little digging but there are amazing outdoor events (Sunset Paddle with BREC, anyone?) and tons of networking opportunities. 

What is your dream for Baton Rouge? 

Many people talk about the “sense of community” that Baton Rouge has. My dream is that everyone, regardless of race or age, feels like they belong, especially in the rooms where decisions are being made. We should all feel that sense of community and belonging. 

How are young professionals like yourself shaping Baton Rouge? 

Young people, in general, drive change. So many of the young people I know are directly making changes in leadership and in this community. I do my best to bring more Black and brown people into the projects I’m doing. If that’s in an interview for a project or production talent or making crew suggestions, I feel like it’s my duty to create a more diverse environment. 

What would you say to someone considering a move to Baton Rouge? 

Don’t let the small-town vibes fool you. There are big things happening here in Baton Rouge. Things are changing, and it’s the perfect opportunity to get in on the ground floor. 

What is your Baton Rouge favorite? 

Place to eat: Tsunami. I could go there every week. 

Place to hang out: Trader Joe’s. 

Place to capture the perfect Instagram pic: Downtown, right on the Riverwalk, when the sun is setting. 

Place to people watch: Definitely downtown Baton Rouge. 

Place to network: At Creative Bloc! There are so many great businesses there. 

Way to give back: Lake and city cleanups! It’s fun to get outside and make BR look its best. 

Event: Pre COVID, I loved going to White Light Night. I’m hopeful it will be back in action this fall. 

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