Let’s Give Them Something to Talk About

This article first appeared in BRAC’s quarterly magazine, Catalyst. View the full edition at brac.org/publications. 

Location is often a huge influencer when professionals are making employment decisions. And Baton Rouge has a lot to offer with a bustling arts culture, emerging tech sector and delectable culinary scene – all things that draw talent to a location. So, why aren’t more companies using this to their advantage? 

As competition for talent continues to grow, companies are forced to change their human resources strategy. We propose using location as an advantage. To make it easier to explain the best ways to live, work and play in the Capital Region, BRAC created a list of key messages that employers can use to better market the region. See a few below: 

  • Baton Rouge is the home of big ideas and open doors. Baton Rouge is a place where moonshot ideas become reality. The perfectly-sized region offers the resources and opportunities typically only found in big cities, all with the support of a connected, close-knit community. 
  • Baton Rouge is Louisiana’s economic engine. Baton Rouge has one of the lowest costs of doing business, the No. 1 state workforce training program in the U.S. (LED FastStart) and one of the most productive workforces in the Southeast. 
  • Baton Rouge is the world’s problem solver. Whether it’s collaborating on coastal restoration, curing chronic disease, or discovering gravitational waves, scientists are researching the world’s most pressing problems right here in Baton Rouge. 
  • Baton Rouge has a culture of celebration. Baton Rouge residents celebrate throughout the year with unique festivals, many of which are free and open to the public, that showcase our cuisine, our connection to the river and our culture. 
  • Baton Rouge keeps the country moving. The deepwater Port of Greater Baton Rouge keeps the country connected as a gateway to America’s heartland, the Gulf of Mexico, Latin America and beyond. 

Want to learn more about marketing Baton Rouge to visitors, potential talent, and even locals? Visit BRAC’s new toolkit at brac.org/brtoolkit. There, you will find best practices for aligning your human resources strategy with place-based marketing.

Morgan is the Marketing Manager for the Baton Rouge Area Chamber. In her role, she manages writing organizational publications and materials, oversees BRAC’s social media and blog, and coordinates timelines for all internal marketing projects.

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