Live Capitalized: The Parade Ain’t Over ‘Til It’s Over

Mardi Gras season may have come and gone, but there’s one last parade here in Baton Rouge! Feel free to pack up your purple and gold decorations, but leave the green for a couple more weeks as we celebrate St. Patrick’s Day at the Wearin’ of the Green Parade. Scheduled to roll on March 14 at 10 a.m., parade goers will enjoy bands and plenty of floats at this family-friendly event. 

Can’t wait to get the party started? Help “green” Baton Rouge from March 7 through March 14. The Parade Group, LLC is encouraging business owners and homeowners to change their outside lights to the color green for the first annual “greening” of Baton Rouge.

We can’t wait to paint the town green with ya!

Flavor of the Week: Crawfish Season in Full Swing 

Crawfish season is here and the warm winter weather has created the perfect environment for a bountiful crawfish season! Compared to last year, prices are down as much as 75 cents per pound, so don’t walk to get your crawfish, RUN. Check out Crawfish On-The-Geaux for quick and delicious crawfish with the convenience of a drive thru. Another Baton Rouge crowd favorite is Pit-N-Peel on Government. And you can never go wrong with the Baton Rouge staple Tony’s Seafood. 

Snap a picture of yourself enjoying some of Louisiana’s finest crawfish, and tag it with #thinkBR for a chance to be featured on the BRAC blog. 

Workin’ It: Success Labs Consultant 

Success Labs is hiring a consultant that will serve as a leadership development trainer, coach and consultant to the organization’s clients. This role will help companies and their people explore and achieve their full potential by conducting training classes, utilizing various leadership development tools, and project planning. Applicants must have skills that include project planning, logistics and solid technical skills around Microsoft Office Suite.  

In the “Workin’ It” section of the newsletter we feature exciting job opportunities and/or professional organizations in the Baton Rouge Area. The positions featured are from companies who are BRAC investors and not necessarily positions at BRAC. For more information about BRAC’s talent development program or to advertise an open position, email 

My Baton Rouge: A New Type of Food Truck Round-Up 

Former college athlete Cameron Jackson has a plan to take an undeveloped piece of land across from Baton Rouge General’s Mid City Campus and turn it into an outdoor food court with food stations set up inside repurposed shipping containers. Jackson was inspired by the outdoor food courts he saw in Houston and Dallas, but a recent trip to Jamaica inspired him to use shipping containers, a more durable, cheaper and eco-friendly option than buying trucks. Millennial Park, located at 3817 Florida Blvd, will begin with one shipping container serving Caribbean-style food, but Jackson hopes that the low rent and flexibility of the venue will entice other businesses and restauranteurs to join. 

Young businesspeople using their big ideas to create great community spaces, that’s my Baton Rouge. 

In the “My Baton Rouge” section of the newsletter, we feature people or events that help tell the story of Baton Rouge. To submit an idea, email 

Out on the Town

  • Herb Day, February 29, test out your green thumb at Herb Day hosted by the LSU AgCenter Botanic Gardens 
  • South LA Family Festival, March 5-7, pack up the whole family and enjoy a color run, rodeo, jambalaya cookoff, car show, hot air balloon rides and more at this fun-filled festival 
  • Walker Farmers MarketMarch 7, stop by the farmers market to get your hands on all the best locally produced goods 
  • Abstract Art Workshop, March 7, grab your paint supplies and head to this adults-only workshop hosted by the Art’s Council of Pointe Coupee 

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