Meet Mohit Vij

Occupation: President/CEO 

Organization: General Informatics 

What does your organization do?

For the last 18+ years, General Informatics has created innovative software. Our team has simultaneously provided IT management and user support to hundreds of businesses and government organizations across Louisiana and the Gulf Coast. With the addition of our Telecom division last year, we also provide network cabling, AV, video security and access control systems. With all aspects of business technology under one roof, we can bring real efficiencies to organizations. 

What are some advantages of being located/doing business in the Capital Region?

The Baton Rouge Area is growing rapidly, and the business leaders are starting to understand that technology can make them more competitive. This translates into more opportunity for our businesses. Also, with both LSU and Southern University right here, there’s a constant pool of fresh talent with new ideas that we can develop and export. 

Why did you decide to invest in BRAC?

BRAC’s core mission of cultivating local talent and growing Baton Rouge into a premier business location is directly in line with our own vision. We want to change the perception that you have to go to Dallas or Silicon Valley to be successful in the tech industry. Great ideas can – and do – happen right here in Baton Rouge. Baton Rouge has the potential to be a national economic leader; investing in BRAC is one of the best ways to help realize that potential sooner. 

What would you say to companies contemplating joining BRAC?

If you want to contribute to creating a stronger city for your company, your employees, and your family, joining BRAC is a good place to start. As a BRAC investor, you will be a part of initiatives that help grow opportunity for local companies and improve quality of life for everyone in the region. 

What do you anticipate for your company in the next five years? For the Capital Region?

How well different business tools work together is now the #1 differentiator in a business’s competitiveness. With this growing trend toward digital convergence, we will continue to design and build smart, connected systems that help our clients streamline processes. As we add image recognition and artificial intelligence-based alerting and decision making to these systems, it will become a game changer for our clients. We are bullish and expect to grow as we help our clients grow. 

For the region, the digital economy and democratization of technology are opening up opportunities for Louisiana’s businesses. Overall, we’re in a good position to compete; we just need to continue to attract/retain top talent and people with vision. 

BRAC is an investor-driven organization leading economic development in the nine-parish Baton Rouge Area. BRAC’s investor base includes small businesses, midsize firms, large industry and entrepreneurial startups, as well as other individuals and organizations.

Each month, BRAC highlights one of its investors in the Investor Spotlight. To learn more about becoming an investor, visit the Join BRAC page or schedule a meeting with BRAC’s Investor Development and Relations team.