November Investor Spotlight

Meet Michael Hudson

Occupation: Area President, Baton Rouge/New Orleans 

Organization: iHeart Media 

What does your organization do?

iHeart Media is the largest media company in North America with 854 radio stations in 154 markets reaching nine out of 10 Americans every month. Our divisions include the iHeart App., Premier Networks, Total Traffic and Weather Network, and KATZ Radio Group.        

What are some advantages of being located/doing business in the Capital Region?

Baton Rouge has emerged as a dynamic city that is a melting pot of residents from other parts of the U.S. It’s a great place to raise a family and a short distance from bigger cities like New Orleans and Houston. From a business perspective, the Capital Region is diverse and economically safe with significant slated capital investment. What is happening now in Baton Rouge and surrounding parishes is a scenario that any city would envy. 

Why did you decide to invest in BRAC?

BRAC’s leadership team is made up of a myriad of true business professionals that own their space and understand that their goals are to grow the Capital Region economically, make our region’s business start-ups friendly and easy, and help improve our quality of life. 

What would you say to companies contemplating joining BRAC?

It’s the best investment you could ever make for your business, your employees and their families. 

What do you anticipate for your company in the next five years? For the Capital Region?

iHeart Media will have significant growth with new acquisitions and global expansion with the iHeart app. iHeart Media New Orleans and Baton Rouge will expand its workforce in the Capital Region with a strong focus on digital advertising tools and tactics. BRAC is an investor-driven organization leading economic development in the nine-parish Baton Rouge Area. BRAC’s investor base includes small businesses, midsize firms, large industry and entrepreneurial startups, as well as other individuals and organizations.

Each month, BRAC highlights one of its investors in the Investor Spotlight. To learn more about becoming an investor, visit the Join BRAC page or schedule a meeting with BRAC’s Investor Development and Relations team.

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